Sunday, July 15, 2012

EDS International Hotel Management Training & Study Tour on 9 - 14 July, 2012 in Chengdu, China.

EDS International Hotel Management Training & Study Tour on 9 to 14 July, 2012 in Chengdu, Sichuan, China.

Professor Loh led the EDS International Hotel Management Training. He shared his thought with the participants about the marketing promotion and strategies of managing a hotel.

Tashi Delek from Chengdu!
EDS Senior Faculty, Professor Loh Wei Hong had facilitated the EDS International Hotel Management Training & Study Tour program on 9 - 14 July, 2012 in Chengdu, Sichuan, China. Majority of the participants are the owner of hostels, guesthouses and small hotels.

Professor Loh led 20 participants who came from different Tibetan Autonomous Regions on study tour to three different styles of hotels in Chengdu, to observe their hotels’ positioning and to further understand their respective strategic marketing plans.

The first hotel we visited are "布衣客栈” farmer's hostel, and they used Sichuan Opera as a background to attract customers.


Group photo at the main entrance of the Millennium.

The Hotel Manager sharing with the participants about their hotel concept and strategies.


The second hotel they have visited is Millennium Hotel. It is a five-star hotel in Chengdu that offers 380 elegant rooms and it is well located at the central location of Chengdu's sophisticated urban district.

The outlook of the Sim’s Cozy Garden Hostel.


Third hotel they visited is Sim's Cozy Garden Hostel, a simple and very convenient hostel which targeted foreign backpackers. The room looks charming as it was decorated in Tibet style.

There are senior management staffs assigned from each hotel to guide us and share their experiences and service strategies. Our participants were able to make observation on each hotel they visited and directly interact with the management staffs to gather more information. At the end of the tour, Professor Loh concluded the topics and summarized the main points about applying the marketing management to hotel industries.

Professor Loh debrief the participants about the hotel concept and positioning after each visit.

The participants feel that the trip had open up their mind and provided them useful ideas to further improve their hotels and guest houses.



News by EDS Team @ 15 July 2012.

You are welcome to contact EDS Team at +604-3984306 or email at eds.biz.school@gmail.com for more information about our "tuition free" 7-day International Residential Advanced Management Programs, or seeking international collaboration / affiliation with EDS Business School.

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